Wolf leaves the pack, ready to do his own thing

Producer, songwriter and solo artist wants people to know he’s got 16 awards at home

Lauren Moore
November 18, 2009

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Karl Wolf is performing at London Music Hall tonight and he’s got big plans for the show. Known for being a high-energy entertainer, Wolf expects his London fans to be thrilled.

Wolf originally entered the music scene as a producer, and feels his experience in producing albums is advantageous in the industry.

“My first professional project was in 2001, and boom — it went platinum,” he says. “That’s when I knew from a marketing perspective I could continue this and keep working the business part of it.”

Wolf has over 10 years of experience in the music industry. Formerly a member of music groups Dubmatique and Sky, he feels his hard work has paid off. “I mean, I built this thing myself, man. This [was] a one-man show from the beginning,” he says.

Wolf is particularly confident in the reception of his third solo release, Nightlife, due to his hands-on approach to the album.

“I think it’s a good evolution of where I’ve been going as an artist,” he says. “I wanted to challenge myself and produce my own album from A-to-Z.”

Nightlife hit stores on Nov. 17, but the album was pre-released in parts of Europe, the Middle East and Japan months ago.

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EYE OF THE TIGER. Karl Wolf is looking forward to touring in Canada. He is playing at London Music Hall tonight.

“You just go towards wherever people want to hear your music,” he says.

By having direct control over the album’s production, Wolf has been able to push each track to its full potential.

“When you’re the producer, and you’re creating for yourself, you’re the boss,” Wolf says. “That means anything goes.”

Wolf is not surprised by his international success.

“Basically, every part of the world is starting to understand the Karl Wolf movement, and that’s pretty cool,” he says.

Nominations for Junos and MuchMusic video awards, as well as winning MTV Arabia’s “Best Arabia New Act” are examples of Wolf’s global recognition.

As a Lebanese-Canadian, Wolf is aware of his social responsibilities with the media.

“I think that part of my message is trying to bridge the gap between the East and the West. I know that there’s a lot of hate towards what’s going on right now. There are a lot of stereotypes in the world,” Wolf explains. “I want to try to change that.”

Wolf also knows what he likes in music, and says this awareness has helped him predict the public’s music desires.

“I make music the way that I would want to hear music from an artist. Whatever I want to hear or whatever I want to think, instead of buying it, I will make it,” Wolf says.

As a solo artist, Wolf has opened for big-name musicians like T-Pain, Akon and Flo Rida. However, Wolf believes it’s his time for the spotlight.

“Naturally, I think after opening up for all of those major artists it’s about time I do my own thing,” he says.

Wolf is confident about his future in the music industry because of the knowledge he has gained over the years.

“What I want people to know is that before I became Karl Wolf the artist, I sold over a million records as a producer and songwriter. I’ve got 16 awards in my house. I’ve got platinum records filling up my walls,” Wolf says.

With a firmly established global reputation and eyes set on the future, Wolf is certain he is standing at the beginning of his pathway to stardom.